WORK IN PROGRESS AT SANFORD.LU UX/UI GRAPHICS PHOTOGRAPHY AUGMENTED REALITY SOCIAL MEDIA
YUCK YOUR YUM
Yuck Your Yum is a zine that exists to showcase and celebrate Taiwanese Food within Auckland. The zine discusses Taiwanese cultural concepts regarding food such as "QQ" and "Night Snacks (Xiao Ye)" and how it can exist within Auckland.
The zine encourages the reader to try these foreign seeming foods and concepts. Hoping either to reconnect people with their heritage and culture through cuisine and visual means through nostalgia via Taiwanese Kitsch, or to bridge the cultural misunderstandings of people who don't understand Taiwanese Culture and Heritage; to teach people to not yuck other people's yum.
Graphics, Print, Photography, Packaging
STARDOME
(Re-Opening Pitch: Aroha Astro)In 2023, Stardome was getting ready to re-open after renovations.
They approached us at Media Design School; wanting a campaign that could attract Gen Z. To reposition Stardome to be a trendy spot rather than an educational space.
Our group came up with the campaign “Aroha Astro: A date night out of this world”. A night under the stars with local foods and an interactive Picnic Mat to draw on and to help assist you to spot stars.
I was in charge of making the interactive portion of the Picnic Mat using AR.
Click here to watch Website Walkthrough
Click here to watch AR Walkthrough
Augmented Reality, Web Design, User Experience, 3D.
Graphics by Leah Brown, Natalija Seselj and Sanford Lu
IT’S AN ICK
It’s an ICK is a campaign meant to target the vaping problem within the New Zealand Youth.
A survey done by Asthma Foundation NZ in 2021 states that 26% of student reported vaping in the past week and nearly 20% of students are vaping daily.
Our approach was to target the cosmetic/vanity side. Using a controversial tactic, inspired by smear campaigns. Practically to smear the idea of vaping through it’s cosmetic/vanity based consequences by making it an “ick”.
We chose vanity/visual based consequences as we feel like it wasn’t a part very covered on anti vaping campaigns. Along with the trend in the “clean girl skin and makeup trend with Gen Z.”
The tone of voice is inspired by Gen Z slang; having “icks” as a trendy buzzword that our target audience have been using.
Creative Marketing, Case Study, Graphics, Social Media
Graphics by Leah Brown, Natalija Seselj and Sanford Lu
NO SH!T
One day I was walking my dog and I couldn’t find a bin to put his “waste” in. I thought this must be a pain point for other people.Coming up with an app concept of a bin locator; for people that just want to get rid of knick knacks that they accumulated throughout the day.
Further developing and researching the concept to extend to help stop littering within Auckland. As littering is still a big problem within Auckland especially with it’s environmental impact. Having 190,000 tonnes of litter collected in New Zealand within 2016
Mainly targeting young adults based in CBD as they produce a lot of single use waste and dog owners as a secondary based target audience.
NO SH!T is an app concept that utilises Google Map’s API.
For access to prototypes, e-mail me at sanfordlu.tsen@gmail.com
Graphics, UI/UX, Wireframing, HTML/CSS/JS, Target Audience Research
OONTZ OONTZ
OONTZ OONTZ is an hypothetical music festival that has a throwback theme of the 2000’s.
OONTZ OONTZ’s aesthetic is inspired by the Y2K McBling aesthetic. Having a baby pink being the main colour; accompanied by accordingly baby/pastel/neon colours that were inspired by the Y2K McBling aesthetic.
The website is inspired by the desktop of Windows XP. With functional pop up windows, icons, time and hotbar; all coded through HTML, CSS and JavaScript.
Click here to see the OONTZ OONTZ website
User Interface, User Experience, Web Design, HTML/CSS, JavaScript, Graphics
MAISON GOTISCH
Maison Gotisch is a hypothetical luxury clothing brand.
Having gothic and punk motifs as apart of it’s brand identity; inspired from real-life counterparts such as Alexander McQueen and Vivienne Westwood
Maison Gotisch tries to push the boundaries and limits on the conventions of design through many means. Trying to be a bit more experimental and chaotic.
This project was solely lead by myself. Learning how to do creative directing to create a cohesive visual look throughout all creative mediums.
Graphics, Print, Photography, Web Design, Videography, Packaging, Creative Directing, Make-Up
@SNFRDL_
@snfrdl_ was a personal branding and passion project on my Instagram.
Inspired by Editorial Fashion Campaigns. I wanted to emulate the look mixed with my personality and see how the public perception of me would change. Switching up the status quo of an Instagram Page to be whatever I had in my mind. Spanning over three Instagram Square posts to create a bigger picture
It was also to test my skills and refine them to train them to be fashion editorial level and understanding the process within my own scope as I do want to eventually break into the fashion industry as a graphic designer. Trying to understand the processes and the conventions of what makes a captivating editorial campaign.
Just a project fuelled by love of all my passions; Fashion, Design, Make-up and Styling. A place where I could express what I wanted on my own terms.
Graphics, Print, Photography, Creative Directing, Make-Up, Augmented Reality, Social Media.